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Branding or how to build a successful brand
20.01.2023
Facebook and Instagram are not enough! You need a website!
20.01.2023

 

Every business needs a website! Why?

Do I need a website?
The short answer is YES!

The online presence of a business, regardless of industry, can have a huge impact on its success. Nowadays, some businesses still don't realize that the majority of their customers will visit their website before making a purchase.

Many business owners ask, "Since I have a small business with few employees and we don't sell anything online, do I need a website?"

If you have a business, you must have a website to avoid losing customers to competitors who already have one. It must, of course, also have a beautiful design and leave a positive impression on the customer that the business is serious and cares about its customers.

Also, are you sure you can't sell your product online? COVID-19 has changed the retail landscape, with millions of online shoppers searching for everything from books to videos to houses to natural gas and more. So while you're worried, your competitor has probably seen how effective a website can be and is taking advantage of it.

We understand the reasons why you may resist building one for your business: "I'm not tech savvy", "They're too expensive", "I don't have time" or "I have enough clients and don't need a website". The reality is that you don't need to be tech literate, getting a professional website for your business can be cheap and easy and to make it even easier for you - not having a website is costing you time and money.


 


81% of people research a business or service online before making a purchase decision.

That's 25.92 million people looking for business online. Yet 46% of business owners cite "The business doesn't need one right now" as the #1 reason they don't have a website. We are not statistics specialists, but we can see that there is an obvious difference here.

Having a strong online presence, especially a website, can be beneficial in generating more revenue. Also the quality of your website affects the results, but the purpose of this article is to highlight how important it is to make sure you have a website.

We have helped many companies of all sizes to create their online presence. In some cases, organizations hesitate to go online because they feel they are not tech savvy enough and don't understand how to manage a website. Other times, companies are concerned about price. Websites offer a better return on investment than any other form of advertising. If you plan to advertise your business, a website should be your first priority.

Over time, the relatively low investment in getting a business website will pay dividends by bringing you new customers and building your brand.

It is also important to mention that a large percentage of users do not have or do not use social networks such as Facebook and Instagram and remain out of your reach. You can read more about this in our article "Facebook and Instagram are not enough! You need a website!"


We can create for you a beautiful and modern website that contains everything you need for your business, at a competitive price. You can view some of our projects here and contact us.


The good news is that there is a solution that will work for you. If you still need convincing, here are the top reasons why it's important for your business to have a website:

Credibility

One of the main reasons to have a website for your business is to increase the credibility of your organization. There are probably several providers that offer a service similar to yours. One way to stand out is by having a website that looks good and clearly communicates quality information to your users.

Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and reassure people that you are a real business.

Brand

Introducing your brand to your prospective customers is one of the most important things you can do. By clearly establishing who you are, what you stand for, and what you stand for, you increase the chances that your customers will buy from you.

This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people cannot easily find quality and reliable information about your business.



Competitiveness

Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.

Once people find you online, are interested in your product or service and want to learn more, they will know how to contact you thanks to the information on your website, giving you the opportunity to increase your sales. Although websites come at a cost when used correctly, they have a positive return on investment.

Organic traffic

Once you are online and have an SEO optimized website, you have a chance to show up in Google search results. This means that when people search for a product or service, there is a chance that your website will show up in the results. This gives you the opportunity to dramatically increase your customer base.

Saves you time + customer service

Your website can be accessible 24/7/365 even when you are away. A website acts as your "always on" business partner during and after business hours.

Many businesses receive calls from potential customers or existing customers asking simple questions about location and hours of operation. A website helps customers find useful information without having to make a phone call, ultimately providing an overall better user experience.

Updates and announcements

Since your website is live 24/7, it's easy to post updates and announcements for your customers. It's a way to keep them up to date on everything you're doing.

Websites have become essential to business today. We highly recommend creating one if you haven't already. You can improve it over time, but the key is to get started.

We can create for you a beautiful and modern website that contains everything you need for your business, at a competitive price. You can view some of our projects here and contact us.

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