Barf.bg

BARF.BG is a specialized online store dedicated to feeding dogs and cats using the B.A.R.F. method – Biologically Appropriate Raw Food. The project aims to provide pet owners with a convenient place to explore a variety of food options for their animals while learning more about the principles behind this approach to nutrition.

We developed an online shopping experience featuring an extensive product range, including raw food menus, meat-based products, ready-made food combinations, supplements, treats, and accessories. To make browsing easier, the catalog offers multiple ways to discover products based on the type of pet, ingredients, manufacturer, or specific dietary needs.

Particular attention was given to user experience and product discoverability. Beyond standard product listings, the website features an educational section explaining the B.A.R.F. method, a blog with informative articles, a calculator, and additional content designed to help pet owners make more informed choices.

The website’s design and structure combine the functionality of a modern e-commerce platform with the brand’s mission to promote a more informed approach to pet nutrition. The result is a comprehensive digital platform that brings online shopping, educational resources, and a diverse product range together in one place.