Business analytics

Business analytics and BI. Decisions on real numbers.

We build dashboards for marketing, sales, finance and customer service, connected to your systems. Each team sees the numbers it needs. When the data is scattered, we first put the process in order, and when needed we implement an ERP or a simpler system.

  • A separate dashboard for each team
  • Data from your own systems
  • Process clean-up when needed
  • An ERP or a simpler system when needed

What you get

Each team sees its own numbers

Marketing looks at campaigns, sales at orders, finance at income and costs, customer service at requests. So we build separate dashboards, not one spreadsheet where everyone hunts for their part.

Marketing

Campaigns, channels and visits in one place. You see what brings sales and where the budget is not working.

Sales

Orders, products and average order value by period. It is clear what is growing and what is falling behind.

Finance

Income, costs and margin, read from the systems where they are already recorded. No manual report building.

Customer service

Requests, response times and recurring questions, when your system records them.

Our approach

Data first, dashboard second

A dashboard is only as accurate as the data underneath. So we start from your infrastructure and from where the numbers can actually be read.

Connecting the sources

Store, ad accounts, ERP, accounting, spreadsheets. We connect the sources you already use, without making you switch systems.

Fixing the process

If data passes through emails and manual spreadsheets, we optimise the process first. Otherwise the dashboard only shows the mistakes more nicely.

An ERP or a simpler system

When there is no reliable source, we implement an ERP or a lighter system and send the data where it is needed.

Our own solution with Google charts

We often build our own solution, with the visuals made in Google charts. The dashboard follows your needs, not the limits of a ready tool.

From the question to the dashboard

Free consultation
  1. 1

    The questions

    We define which decisions the dashboard will support and which numbers they need.

  2. 2

    The sources

    We check where the data can be read from and how reliable it is.

  3. 3

    The build

    We connect the sources, put the data in order and build the dashboards.

  4. 4

    The check

    We compare the numbers with your own reports before the team starts working with the dashboard.

Helpful answers

Common questions

Do we have to change our systems?

No. We start from what you already have. We suggest a new system only when the numbers cannot be read reliably, or the process loses them before they reach the dashboard.

Which systems can you connect to?

Most systems that allow access to their data: online stores, ad platforms, ERP, accounting software, CRM and spreadsheets. If a system offers no direct access, we look for another way, such as a regular export.

Do you implement ERP systems?

Yes, when it is needed. Sometimes a simpler system does the same job with less effort. Either way, the data is sent to where your team uses it.

Where will we view the dashboards?

In the browser, in a solution we build for you, with Google charts. If you already use a reporting tool, the dashboard can live there.

How often is the data updated?

It depends on the source. Some systems allow near real-time updates, others send data once a day. We agree on the frequency based on how the dashboard will be used.

Who decides what is shown?

You tell us which decisions you want to make. We suggest the metrics, check where they can be read from, and whether the process keeps them accurate.

What happens when we add a new source?

The dashboard grows. We connect the new source and add the metrics where they are useful, without starting over.

How much does a dashboard cost?

It depends on the number of sources and dashboards, and on whether the process needs fixing first. After the free consultation you get a concrete quote.

Let's talk
about the next project

You get a clear direction for building the project and which practices to introduce, because we know the business, not only the technology.